What does it take to grow across continents, land on national TV, and still make time for shelter pups — all in the same quarter?
At Wholesome Goods, we call it Q3.
From big-box breakthroughs to behind-the-scenes wins, here’s a look at the milestones that made this season one of our most exciting yet.
Brand Growth & Retail Expansion
This quarter brought major wins for our brands across both the U.S. and the U.K.:
- PupGrade continues its Walmart expansion — now reaching over 2,000 more shelves nationwide:
- Joint Support: 2,856 stores
- Digestive: 1,951 stores
- Calming & Skin & Coat: 1,951 stores (with distribution adjusted by state regulations).
Curious about where you can find PupGrade in a Walmart near you? Use our store locator!
- Cosy House UK is now live on Debenhams.com — bringing our bedding and home essentials to one of the U.K.’s most beloved retailers.
- Retail partnerships made headlines:
- Cosy House products were spotlighted on Good Morning America’s Deals & Steals (mattress protectors, everyday sheets, and pillowcases).
- ABC’s View Your Deal also featured Cosy House’s Luxury Pillows, Luxury Body Pillows, and 100% Bamboo bedding.
- Bundles now live on Amazon — Pattern Wellness and PupGrade customers can shop curated physical bundles designed for convenience and value.
- New Shopify Collective partnership — Wholesome Goods products are now available through TuesdayMorning.com, making it even easier for new shoppers to discover us.
- Secured a $15M financing partnership with Wayflyer — giving us even more momentum to keep innovating and delivering the products our customers love.
Community & Social Impact
Giving back is core to who we are. This quarter, our teams found creative and heartfelt ways to support causes close to home:
- Crafting for a cause — In honor of National Craft for Your Local Shelters Day, PupGrade donated handmade dog toys to the Humane Society of Pinellas. The toys were a hit with both shelter staff and furry friends!
Want to see the pups? Check out our blog for the full story (and photos of the cutest cheese-named pack you’ve ever seen)
- Walk for Whiskers — On September 20th, our team proudly joined the Humane Society of Pinellas for their fundraising walk, showing up for animals in need in our community.
Digital & Brand Innovation
We’re always evolving to meet the needs of our customers — and this quarter, we took big steps in digital experience and brand clarity:
- Fresh new site designs — After months of CRO testing, our brands are launching updated home and collection pages that make shopping smoother, faster, and more inspiring.
- AI-powered future — We’ve also begun rolling out new AI-powered workflows behind the scenes — not to replace the human touch, but to free up more time for creativity, quality, and care.
- Growing community — PupGrade’s Instagram reached the 5k follower milestone, a testament to the strength of our pet-loving community.
Team Growth & Culture
Our people are the heart of Wholesome Goods, and Q3 was filled with fresh talent and well-deserved recognition:
- New leadership appointments:
- Leslie Cook – Director of Global Product QA/QC & Compliance
- Alex Martinez – Director of Ad Content
- Joey Pacheco – Director of Ad Creative
- New team member welcomed:
- Sara Castillo, UI/UX Designer
- Q3 Blog Spotlight: And of course, our dogs were right there with us this quarter — because at Wholesome Goods, they’re part of the team too. Check out our blog about our WFH Week with the real bosses around here.
- Employee Spotlights celebrated the contributions of standout teammates:
- July: Dave Green, Senior Videographer
- August: Gerry Granby, Production Manager
- September: George Beecroft, Director of Supply Planning
Looking Ahead
From Walmart aisles to shelter walks, Q3 was proof that Wholesome Goods is growing with impact.
And as the holiday season nears, we’re excited to keep building the connections that matter most — the ones that make homes cozier, families healthier, and pets a little happier. Here’s to closing out the year with even more good to share.
