What happens when you kick off a new year with international expansion, a 614-store retail rollout, and a trade show floor full of conversations about the future?
At Wholesome Goods, we call it Quarter One.
From expanding our Walmart retail presence nationwide to bringing Theonia to an entirely new country, this quarter was defined by deliberate growth across our brands in wellness, home, and pet care.
Here’s a closer look at what made it happen.
Theonia Expands: Australia Grows, New Zealand Joins the Family 🌏
After a strong initial launch late last year, Theonia AU is already showing early signs of success. Consumer response validated the brand’s international potential — and as a result, we’ve expanded the product catalog for the Australian market to better meet growing demand.
Building on that momentum, we made the exciting decision to launch Theonia in New Zealand, bringing our science-backed wellness solutions to even more customers across the region. It’s the kind of growth that doesn’t happen by accident — it’s the result of a product that resonates and a team that’s ready to scale.
Theonia UK also expanded its catalog this quarter with three new additions: Zinc Complex, Berberine, and Maca — broadening the brand’s offering in the United Kingdom wellness market and giving customers more ways to support their health goals.
PupGrade Takes Center Stage 🐶
Q1 has been anchored by a heavy focus on the Global Pet Expo, one of the pet industry’s premier trade events. With multiple team members representing PupGrade across departments, our team is gearing up for a strong presence at this year’s show in Orlando, Florida.
Behind the scenes, our booth came together in our studio ahead of the event—giving the team a chance to see the work come to life before heading to Orlando. It was a full-team effort that reflects PupGrade’s continued growth as a trusted, science-backed brand in the pet wellness space, and helped set the stage for meaningful conversations with retail and distribution partners throughout the show.
🛒 That momentum is already carrying into retail: between March and April, PupGrade Walmart Sidekicks launched in 614 Walmart stores nationwide. This rollout builds on the brand’s already-growing Walmart presence and signals continued trust from one of the country’s largest retailers.
Curious where to find PupGrade near you? Use our store locator!
🏆 At the same time, the PupGrade NASC audit is officially in progress. The National Animal Supplement Council (NASC) quality audit is one of the most respected third-party reviews in the pet supplement industry — evaluating everything from ingredient sourcing and manufacturing processes to labeling accuracy and adverse event reporting. Earning NASC certification signals to retailers and pet parents alike that a brand meets the highest quality and safety benchmarks in the space.
More updates to come. Follow along on Instagram and LinkedIn for the latest.
Pattern Wellness Levels Up 🧬
Q1 was also a strong quarter for Pattern Wellness, with a focused push across key products, including:
Each continues to play a core role in supporting customers’ evolving health goals — from heart health and immune support to stress management and recovery.
That focus translated into meaningful growth, with Pattern Wellness up 23% year over year. Performance across key products reflected that momentum, with strong gains from Cholesterol, Quercetin, and Magnesium across both Shopify and Amazon, including triple-digit growth in several key areas.
The quarter also saw strong early performance from Pattern Wellness physical bundles on Amazon, reflecting growing customer interest in more complete, goal-oriented wellness routines.
Cosy House Collection — Spring Has Arrived 🌸
Cosy House Collection welcomed warmer weather with its spring launch: 100% Bamboo Sheets and Pillowcases in four new colors and patterns — Floral (a brand-new design), Lavender, Mint Green, and Sky Blue.
These additions bring a clean, seasonal freshness to the lineup just in time for the warmer months. The quarter also saw continued focus on Cosy House’s signature favorites, including the Luxury Pillows and Silk Pillowcases — products that remain customer go-tos season after season.
Growing the Team That Powers It All 💼
Scaling a multi-brand operation takes the right people — and Q1 brought meaningful additions across the board.
January:
- Nuha Jarrah — Multimedia Designer
- Sarah Dranoff — Multimedia Designer
- Mykayla Grecco — Multimedia Content Specialist
- Carina Sepe — Social Media Intern
February:
- Taylor Brumfield — Agency Coordinator
- Christian Snow — Staff Accountant
March:
- Spencer Hite — Set Stylist Assistant
Taylor Brumfield has already made great progress in the Agency Coordinator role, onboarding new creative agencies to support upcoming campaigns. It’s the kind of fast impact that reflects well on the whole team.
We’re also thrilled to celebrate a major internal milestone this quarter: Jordyn Rooney has taken the lead of the Production Department and stepped into her new role as Head of Operations — a well-deserved promotion that speaks to her growth and the team’s deep trust in her leadership.
Social & Community Momentum 📈
Our social strategy continues to evolve — and the results are showing. In February alone, Pattern Wellness saw a gain of 316 Instagram followers, driven entirely by organic content and community engagement. It’s a meaningful signal: quality content builds real audiences.
To keep that momentum going, our pods are actively hiring social media interns for the summer semester, expanding our capacity to connect with customers in an authentic, consistent way.
Follow Us: Instagram | LinkedIn | Facebook | TikTok
Q1 Employee Spotlights ⭐
Every quarter, we shine a light on the people behind the work.
This quarter’s spotlights celebrated:
- January: Marge Hynes, Senior Content Writer
- February: Rachel Beland, Content Writer
- March: Casey Milliken, eCommerce Specialist
Thank you for everything you do!
Looking Ahead…
Q1 gave us plenty to build on.
With Theonia expanding into new markets, PupGrade deepening its retail presence, expanded product focus and growing bundle performance from Pattern Wellness, a spring refresh for Cosy House, and a growing, talented team behind it all — Wholesome Goods is entering Q2 with real momentum and a clear sense of direction.
We’re also continuing to invest in the team that powers our growth. Wholesome Goods is currently hiring for select roles as we expand our retail footprint and global reach:
→ Director of Retail Growth & Partnerships
→ Senior Performance Marketing Manager
→ Retail Partnership Coordinator
→ Transportation and Distribution Specialist
If you’re interested in being part of what’s next, keep an eye on our careers page!
Here’s to a strong Q2 — and everything still ahead. 🙌
