At Wholesome Goods, we don’t just make products—we create experiences to enrich lives. Whether it’s a calming essential oil, a luxurious bamboo sheet, or a tail-wagging supplement, everything we offer reflects our commitment to quality and meaningful connections.

But how do we ensure that every ingredient and material, across every brand, meets those expectations?

It’s not always all about sourcing; we strive to set a higher standard for every single part of the journey. Let’s go behind the scenes to see just how much we care about transparency, food quality, and ethical practices!

Step 1: Real Products Start With Real Problems

Each brand under the Wholesome Goods umbrella starts in the same place: real human insight. We listen to what people need—whether it’s deeper sleep, healthier joints, more radiant skin, or a cozy sanctuary to come home to. This thorough process often includes things like:

• Customer feedback and direct reviews
• Survey data and competitor research
• Industry and lifestyle trend analysis
• Scientific research and clinical data

From there, we get to the root of your everyday problems with purpose-driven solutions:

• PupGrade develops soft chews based on the real-world needs of dogs across all life stages—because an active puppy has different needs than a golden senior companion.
• Cosy House Collection designs everyday luxe home goods that prioritize comfort, elegance, and quality, without the luxury markups or hidden middlemen.
• Pattern Wellness and Theonia craft simplified, holistic supplements that are not only clean and effective but that work to address specific health needs using science-first formulations.
• Argan Cosmetics and Aloe Infusion deliver functional skincare grounded in natural healing traditions, minus the harsh fillers.

By tackling everyday challenges head-on, we create products that become essentials in our customers’ lives. This is how we’ve cultivated loyal followings across each brand!

Step 2: We Don’t Just Find Ingredients, We Find Partners

Ingredient quality is non-negotiable. But what’s even more important? Who we get them from.

We never have (and never will) settle for less than the absolute best when it comes to what goes into our products. We’re all about doing things the right way. So, both our local and global ingredient sourcing partners are always vetted for:

• Full traceability and transparency, including Certificates of Analysis (COAs)
• Ethical and sustainable practices, such as clean extraction and fair trade
• Compliance with global standards like FDA, GMP, and ISO certifications

Once we know what’s really going on behind the scenes, we can confidently chart our next steps with each partner. Each of our brands upholds these values in its own unique way:

• Pattern Wellness works exclusively with clean-label suppliers across the globe.
• Cosy House uses OEKO-TEX® certified fabric mills to ensure materials are gentle on skin and safe for your home.
• PupGrade sources its active ingredients—like Perna Canaliculus, Wild Alaskan Salmon Oil, Pumpkin Powder, and Probiotic Enzymes—from partners with pet-safe certifications.

Quality sourcing isn’t just about product efficacy—it protects the planet, supports businesses, and reinforces trust!

Step 3: We Manufacture Close to Home (With Eyes on the Floor)

Unlike many direct-to-consumer (DTC) brands that rely solely on overseas production and third-party vendors, we intentionally keep our supply chain close and connected, both geographically and personally. Here’s what that means:

• Regular on-site visits and third-party audits to ensure compliance, cleanliness, and the highest quality.
• Direct relationships with trusted 3PLs and facility managers who share our standards and our vision.

Take our PupGrade production facility in the USA, for example. Our team doesn’t just accept deliveries for PupGrade. They’re on the ground, inspecting batches, walking production lines, and speaking face-to-face with staff. This boots-on-the-ground approach helps us spot and fix issues before they escalate, speed up product improvements, and ensure consistent quality from batch to batch. 

Most importantly, it means customer feedback translates into real-time product refinement—something most DTC brands simply can’t offer.

Step 4: Every Batch is Third-Party Tested

We double down on accountability through independent third-party testing on all finished products. This verifies:

• Ingredient purity and potency
• Absence of heavy metals, harmful substances, or toxins
• That every label claim matches EXACTLY what’s inside

We know that shoppers are increasingly skeptical of label claims, and for good reason, so we back ours with real, verifiable science. Whether it’s Pattern’s Ashwagandha Complex capsules, Cosy House’s 100% Bamboo Bed Sheets, or PupGrade’s bestselling Joint Support soft chews, nothing goes out our door without passing rigorous inspection from an external lab first.

Step 5: Sourcing That’s Mindful of the Planet & Its People

Our commitment doesn’t end with what’s inside the bottle or box—it extends to how we source, ship, and share our products. Our customers care about what they buy and who they support. We make it easy to feel good about both.

We prioritize:

• Natural ingredients, such as plant-based formulas and low-impact botanical extracts.
• Fair trade, pet-friendly, family-safe, and cruelty-free certifications.
• Thoughtful, biodegradable packaging—like fully recyclable bottles and resealable bags.

This looks like: 

• Cosy House Collection using water-saving bamboo rayon for bedding and adopting planet-friendly manufacturing practices, ensuring every home good is as sustainable as it is luxurious.
• Pattern Wellness sourcing bioavailable, traceable ingredients, all backed by real science and rigorous research.
• PupGrade formulating dog supplements with clinically studied ingredients and packing them in reusable jars to reduce waste.

Step 6: The Feedback Loop

And now, we circle back to step 1 to where it all began—with our loyal customers. Product development isn’t a one-and-done. We keep the door open for improvement, every step of the way.

• Our customer success teams log feedback trends across all channels.
• Our product teams track returns, reviews, and suggestions in real time.
• Our QA teams do spot checks, batch analysis, and post-launch evaluations.

From launching new seasonal flannel collections at Cosy House to updating formulas based on Pattern Wellness customers’ needs, this loop allows us to evolve intelligently, with purpose and precision.

Why It All Matters

Wholesome Goods isn’t here to create the biggest, flashiest brand empire. We genuinely care about real people living real lives. Our goal is to build a better, more dependable company that you can trust to support you in your daily routine. 

That means creating products that actually work, standing behind brands that lead with honesty, and cultivating a community that feels like family. From home essentials to personal wellness to pet care, every solution we craft is rooted in love and purpose: transparent ingredients, third-party-tested quality, and sourcing that’s as mindful as you are. 

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