A partnership built for growth đź’š
At Wholesome Goods, we’ve always valued partners who can help us move quickly and adapt as our brands grow. Wayflyer has been one of those partners — providing flexible funding that lets us keep pace with demand and invest in what’s next.
We’ve now renewed that partnership, securing a $15M credit facility to support our next stage of growth. This renewal ensures we have the resources to scale inventory, strengthen operations, and act on strategic acquisition opportunities in the months ahead — all while continuing to deliver quality and value to our customers.
With demand for wellness products on the rise, and our drive to innovate while expanding our portfolio of trusted brands, we look forward to bringing new products to market and reaching more customers in more markets around the world.
Read our official press release below:
Wholesome Goods Renews $15M Financing Partnership with Wayflyer
Flexible capital facility to fund potential strategic acquisitions and accelerate inventory growth, operations, and brand expansion
CLEARWATER, Aug. 15, 2025 — Wholesome Goods Inc., a multi-brand company in the consumer wellness space, has announced it has renewed its financing partnership with Wayflyer, securing a $15 million credit facility to fuel the company’s next phase of growth.
This renewed agreement ensures flexible access to capital over the coming months, enabling Wholesome Goods to:
- Fund strategic acquisitions to drive inorganic growth
- Scale inventory to meet rising consumer demand
- Strengthen operations for efficiency and resilience
- Invest in strategic initiatives across its diverse brand portfolio
With global demand for wellness products continuing to rise, this financing positions Wholesome Goods to capitalize on category growth while deepening its reach across existing and new markets.
“This partnership renewal underscores both companies’ confidence in Wholesome Goods’ performance and future trajectory,” said Charlie Ordonez, Chief Financial Officer at Wholesome Goods. “It reinforces our ability to move quickly and strategically in a dynamic global market.”
Wayflyer, a leading revenue-based financing platform, has been a trusted partner to Wholesome Goods, providing tailored capital solutions that help high-growth consumer brands scale faster. This renewed relationship reinforces Wholesome Goods’ ability to respond to opportunities in a dynamic market while delivering value to customers worldwide.
About Wholesome Goods Inc.
Wholesome Goods is a multi-brand e-commerce company focused on delivering high-quality products across the home, wellness, and pet categories. Through a commitment to innovation, performance, and transparency, Wholesome Goods builds brands that help people and their pets live better every day. Learn more at www.wholesomegoods.com.
About Wayflyer
Wayflyer is a leading revenue-based financing platform that provides eCommerce and consumer brands with flexible funding and analytics to accelerate growth. Through data-driven insights and tailored capital solutions, Wayflyer empowers businesses to scale efficiently and achieve their ambitions. Visit www.wayflyer.com to learn more.
Media Contact:
Jeff Cruz
Head of Corporate Dev
Wholesome Goods Inc.
jeff.cruz@wholesomegoods.com
