Eight years in, Wholesome Goods closed out 2025 with momentum that speaks for itself.
Q4 was defined by scale—retail validation, international expansion, and standout media moments—while laying the groundwork for an even bigger year ahead.
As a multi-brand consumer goods company spanning wellness, home, and pet care, Wholesome Goods used the final quarter of the year to strengthen its retail footprint and prepare for continued global growth in 2026.
Celebrating 8 Years of Wholesome Growth 🎉
This October, Wholesome Goods proudly celebrated eight years in business.
What began as a small portfolio of purpose-driven brands has grown into a multi-brand ecosystem with expanding global reach and trusted retail partnerships.
Reaching this milestone reinforced the long-term vision that continues to guide our work: build thoughtfully, scale responsibly, and always lead with quality.
Retail Momentum That Continues to Build
Q4 delivered strong validation of Wholesome Goods’ growing retail presence. Needless to say, it was another big year for PupGrade…
🏆 A New Golden Ticket from KeHe
PupGrade received a Golden Ticket from KeHe, one of the leading natural food distributors in the U.S. This milestone opens the door to expanded retail opportunities nationwide, with more to come in 2026.
🐶 PupGrade x FabFitFun
PupGrade officially received its first purchase order from FabFitFun and will be featured in their Spring 2026 sale, spotlighting our Daily Multivitamin and Skin & Coat Chews. This partnership marks an exciting step in bringing science-backed pet wellness to an even broader audience.
🛒 Growing at Walmart
And after expanding into more Walmart stores nationwide, PupGrade surpassed over 41,000 units sold in-store, signaling sustained demand and growing brand trust at scale.
Media & Marketplace Wins
Q4 also brought standout moments across media and e-commerce channels.
📺 ABC’s View Your Deal
Cosy House was featured on ABC’s View Your Deal, showcasing Weighted Blankets, Silk Pillowcases, and Everyday sheets and pillowcases. The segment drove strong nationwide engagement, resulting in thousands of units sold and reinforcing Cosy House’s broad consumer appeal.
📦 Expanding on Amazon
We completed our first run of physical product bundles on Amazon, now live and available to customers—another step forward in refining how our brands show up across key marketplaces.
Growing Beyond Borders
October marked an exciting international milestone with the official launch of Theonia Australia.
This expansion reflects our continued commitment to bringing high-quality, science-backed wellness solutions to new markets while maintaining the standards our customers expect, wherever they are.
Investing in People as We Scale
As the business continues to grow, so does the team behind it.
In Q4, Wholesome Goods welcomed new leadership and operational hires to support long-term scale, including Dane DiFabbio, Quality Control Manager, and Karla Stone, Human Resources Director. We also celebrated internal growth with Maria Giovannetti Gil’s promotion to Senior Ad Content Writer, recognizing the creative leadership shaping our brand storytelling.
Q4 Employee Spotlights:
- Michael Petroules, Director of Accounting
- Brittney Crawford, Office Manager
- Devin D’Amico, CRO Manager
Looking Ahead to 2026
Q4 wasn’t just the end of a year—it was a launchpad.
With new retail relationships forming, international expansion underway, and strong performance across media and marketplaces, Wholesome Goods enters 2026 with clarity, confidence, and momentum.
As we look ahead, we’re also continuing to invest in the team that powers our growth. Wholesome Goods is currently hiring for select roles as we expand our retail footprint and global reach—welcoming new talent to help shape the next phase of our journey.
→ Creative Partnership Manager
Eight years in, we’re excited for what’s next—and grateful for the team, partners, and customers who continue to make it possible.
See you all next year!
