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Inspired by what consumers are craving most—calm, comfort, and daily well-being.

Wellness is no longer a category—it’s a cultural shift. As consumers navigate higher stress, blended home-and-work lives, and a growing interest in preventative health, the choices they make are changing. 

And those changes are reshaping not just how people care for themselves, but how they give to others.

For brands and retailers, understanding what consumers are truly prioritizing—and why—will be essential. These are the trends worth watching as we head into the 2025 gifting season.

statistic infographic about 2025 wellness trends

The Rise of Wellness as a Daily Priority

Consumers are more health-conscious—and more stressed—than ever.

Across nearly every wellness report, a consistent theme emerges: people are tired, stressed, and seeking to take better care of themselves. 

Nearly half of consumers say they’re very concerned about their mental and physical health, and Gen Z and Millennials are feeling that pressure the most. 

These generations see wellness differently from previous generations. Even though they make up just 36% of the population, they drive 41% of all wellness spend in the $2 trillion global wellness market.  

Research shows these consumers:

  • Treat wellness as a lifestyle, not a luxury
  • Spend more consistently in wellness categories, despite financial uncertainty
  • Expect products to be functional, natural, and rooted in real benefits
  • Look for results, not hype, and for brands that understand what modern stress feels like

It’s not an add-on or something they get to “when there’s time.” It’s woven into how they rest, socialize, work, and move through their day.

And speaking of work—in the corporate wellness space, stress is even more apparent. Research shows that 90% of employees have experienced burnout, and many say that they perform better when prioritizing well-being.

In a world where so much feels heavy, people aren’t waiting for burnout to hit.

They’re building small, healthier routines into everyday life—seeking out habits and tools that help them feel a little more supported.

collage representing health and wellness trends, like stress, sleep, healthy aging, and pet wellness

Wellness Trends That Will Shape Consumer Behavior in 2025

Together, these shifts reveal several wellness trends that will influence what people prioritize—and what they’re most likely to value—in the year ahead, especially as gifting season approaches.

Here’s what’s rising to the top.

Trend 1: Stress Relief Becomes a Daily Priority

Everyone’s carrying a little more stress these days—especially younger consumers, with 40% of Gen Z reporting they feel “almost always stressed.” 

That emotional load is changing the way people take care of themselves. Instead of saving relaxation for the weekend, consumers are looking for simple, everyday ways to unwind—whether that’s a calming supplement, a soothing scent, or a small ritual that helps them reset.

It’s less about escaping stress entirely and more about finding tiny ways to come back to center.

Trend 2: Sleep Support Moves Beyond Melatonin

People want to sleep better—not just fall asleep faster. That shift is driving interest in products that help create deeper, more restorative rest: think magnesium before bed, calming nighttime rituals, cozy textiles, and weighted blankets that feel like a hug.

Sleep is becoming something people fine-tune, not just something they try to “fix,” which is why gentler, more holistic approaches are gaining traction.

Trend 3: Comfort-at-Home Becomes Essential

And where you sleep shouldn’t be the only place that feels comforting. With home functioning as an office, a gathering space, a retreat, and sometimes even a gym, people are upgrading their spaces with cozy home essentials and small well-being-focused details that make the whole home feel more supportive.

It’s part of a bigger shift toward creating at-home routines that help people feel balanced—spaces that don’t just look nice, but actually support emotional regulation throughout the day.

Trend 4: Preventive Health Goes Mainstream

Preventive wellness is gaining momentum as consumers prioritize routines that support long-term health rather than quick fixes. In fact, 73% of global consumers say healthy aging is extremely important, fueling interest in habits that help people feel their best over time. 

Trends like “naturalness,” cleaner formulations, and targeted daily supplements—especially for immunity, gut health, and energy—are driving the category’s growth. People want wellness habits they can rely on, not just products that promise results overnight.

Trend 5: Pet Wellness Becomes Part of Family Wellness

Pets are more than companions; they’re part of the family. And with pet ownership on the rise, so is interest in pet health.

Just like people, pets deal with stress, aging, and changing routines. That’s why more owners are turning to calming chews, digestive support, joint formulas, and higher-quality nutrition to take care of their pets in a more intentional way.

Pet parents want their animals to feel their best, and they’re embracing products that support both physical and emotional well-being.

a hand holding a small gift wrapped in gold paper with a white bow

Where Wellness Trends Meet Meaningful Gifting

So what do these trends have to do with gifting?

Across all five trends, one cultural shift stands out: people are craving support. They want help feeling calmer, more rested, more grounded, and better equipped for the realities of their day. But many hesitate to take the plunge or invest in these tools for themselves.

As the boundary between lifestyle and wellness disappears, the most valued gifts will be the ones that contribute to someone’s quality of life. Wellness gifting says, “Here’s something that makes life feel a little easier.” 

In a stressed-out, burnout-heavy world, that kind of gift carries more meaning than anything rooted in novelty.

A Thoughtful Approach to Wellness Gifting

At Wholesome, we’ve been watching these wellness shifts unfold in real time. They’re the same insights that guide how we build and evolve our family of brands—focused on mind and body health for people and their four-legged family members. Because when consumers tell us what they need, we listen.

Today’s shoppers want gifts that meet them where they are: overwhelmed, stretched thin, and striving for healthier habits. Not ones that add more clutter. 

So if you’re on the fence about what to get a loved one, consider a gift that helps them take the plunge toward better routines, better health, and a better daily experience. (Or use this as inspiration for your own wishlist.)

a person sitting a desk with a laptop with the Wholesome Goods Brand page open

And if you’re still searching for something meaningful, let us help. Our Wholesome family of brands offers simple, supportive options for anyone on your list—including yourself and your pets.

Shop Pattern Wellness | Shop Cosy House Collection | Shop PupGrade | Shop Beachwood Essentials

From our Wholesome family to yours, here’s to gifting with intention—and helping the people you love feel just a little more supported.

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