At Wholesome Goods, “wholesome” isn’t just part of our name—it’s the thread that weaves together every product we create, every partnership we form, and every interaction we have with our customers. It’s not a trend. It’s our truth, and it’s what defines our wholesome brand values.
You’re not just a customer to us—you’re the reason we’re here. And what matters to you, matters to us.
In the sections ahead, we’ll explain exactly how that belief shows up in our brands, our products, and daily decisions.
What Does “Wholesome” Really Mean?
whole·some (adjective): good for one’s health or well-being
So, what does wholesome mean to us? It’s a way of doing business with integrity, empathy, and purpose.
Simply put, ‘wholesome’ means the good stuff. But for us, it’s more than a word—it’s a mindset. It shapes and informs how we hire, source materials, and speak with our customers.
Wholesome Goods exists to solve real-life problems through brands built with care, intentionality, and transparency. We don’t hop on bandwagons. Instead, we create what’s missing.
No matter what wellness means to you or where you’re at in your journey, our promise is simple: high-quality products and transparency you can trust.
The Wholesome Way: Our Core Values in Action
We don’t just talk about wholesome living—we live it through our daily choices. Our values remain the same across every brand we build and every product we launch. These aren’t buzzwords or ideals. They’re real, measurable commitments that guide how we show up for our customers, our partners, and the planet.
Here’s what the Wholesome Way looks like in action:
- Integrity in Ingredients: We’re picky (in a good way). Every ingredient across our brands is thoughtfully selected, transparently sourced, and third-party tested when it matters. If we wouldn’t give it to our families (or our pets), it doesn’t make the cut.
- People Over Profit: We make decisions with humans in mind—not spreadsheets. From pricing to customer service, we always keep the best interests of the people we serve at the forefront.
- Sustainable By Nature: Sustainability isn’t a trend, it’s a responsibility. We choose packaging, materials, and partners that support a healthier planet and reduce our footprint at every touchpoint.
- Customer First: Your wellness journey is personal, so we’re not just here to sell; we’re here to support. We listen, we adapt, and we aim to create experiences rooted in trust, care, and long-term value.
- Purpose-Led Innovation: We believe better is always possible. That’s why we’re constantly evolving—finding new ways to improve daily routines, elevate wellness, and create products that feel as good as they work.
Wholesome in Real Life: Our Brands & What They Stand For
At the end of the day, our goal is to support a mindful lifestyle through natural wellness products that prioritize conscious consumption. But we know that’s easier said than done, especially without the right resources, access, and support.
Staying true to our values hasn’t always been the easiest path, but it’s been the right one. By putting in the work (and avoiding the shortcuts), we’ve built brands that people can trust—transparent, thoughtful, and genuinely helpful. Every product we make is designed to meet a real need and make everyday wellness feel a little more doable.
Here’s how our top brands are bringing that mission to life:
Pattern Wellness
Rooted in purpose, Pattern crafts holistic supplements using science-backed, ethically sourced ingredients. Whether it’s stress support or daily immunity, every formula is made to nourish without compromise.
“Pattern Wellness makes products I can count on. the supplement space is difficult to manage, and it is very helpful to have a name and company I can trust when ordering herbs or supplements.” — John K.
PupGrade
From healthy joints and digestion to a balanced mood, PupGrade’s premium supplements are made for dogs of all ages, breeds, and sizes. Every formula is crafted with wholesome ingredients and backed by science, to fuel everything from backyard zoomies to belly rubs on the couch.
“I took the product to my vet when I first purchased the product and he was impressed with the good ingredients. Plus it has been taking care of my pets issues in stead of harsh chemicals. I’m a returning customer.” — Corinne K.
Cosy House Collection
Cosy House introduces busy families, home decor enthusiasts, and comfort seekers to luxury bedding and home goods that are practical and designed for long-lasting comfort and elegance.
“I have been buying from Cozy House for the past 2 years and have been more than satisfied. They personalize your order through follow-up emails and the quality of their sheets are right up there with the best. They come in their own pouch which makes for an impressive presentation. Try them; I’m sure you’ll love them and never turn back.” — Norma N.
[Explore Cosy House Collection]
Wholesome Is a Conversation, Not a Lecture
Wholesome living works better when it’s a two-way street. 🤝
We’re not here to push a narrative, exaggerate, or make claims we can’t back up. That’s just not our style.
Instead, we believe in transparency, empathy, and curiosity. We want our customers to feel informed, not pressured, and welcomed into the process.
Whether you’re asking questions, reading labels, or sharing feedback, your voice matters here. Because wholesome isn’t something we say at you—it’s something we create with you.
And honestly? Nothing makes us prouder than hearing how your ideas shape a product—or how something we made helped you optimize your wellness routine or feel better in your body.
The Wholesome Way Is Your Way Too
At Wholesome Goods, we value everyone and believe there are no coincidences—even reading this blog makes you part of our journey to a better world (and retail experience).
Whether you’re a longtime customer who swears by our supportive soft chews for their furry BFF, holistic supplements, cozy bedding—or someone discovering our brands for the first time—we’re so glad you’re here. Who knows? If our mission speaks to you, there might even be a place for you at Wholesome.
[Take a peek at our open roles.]
Here’s to a future where we keep listening, growing, and evolving—together.
