Our pets are more than companions, they’re part of the family, and deserve daily care too. 

Within our Wholesome Goods team, we see a reflection of real-life families—homes filled with humans and their beloved dogs. It’s a reminder that wellness shouldn’t stop with us. With Pattern Wellness for people and PupGrade for pups, our brands share one standard: premium ingredients, evidence-based formulations, and a deep belief that whole-home health should be accessible to everyone, furry or not.

The Problem: Traditional Wellness Routines Leave Pets Behind

We spend so much energy crafting our perfect wellness routines—meal kits, fitness trackers, personalized supplements delivered monthly. But somewhere between clean eating and cardio, have we forgotten our dogs?

If it’s our dog’s world and we’re just living in it, shouldn’t they have wellness routines too? 

Beyond food, walks, vet visits, and cuddles, our pups don’t ask for much. But that doesn’t mean they wouldn’t benefit from proactive, daily care, just like we do. And making it easy to build that care into your life? That’s where we come in.

Suggested Read: Want to see the furry friends on the Wholesome Goods team? Meet the Pack here!

One Wellness Philosophy, Two Species

At Wholesome Goods, our mission is simple—make space for human and canine health to coexist. 

That’s why we’ve identified real-life health challenges through scientific research, surveys, and customer feedback to create products that can transform the well-being of entire families—furry or not. 

Pattern Wellness supplements are designed with all stages of life in mind. From building healthy habits in your 20s to maintaining energy and balance well into your 60s and beyond.

PupGrade follows the same inclusive approach, supporting dogs of all breeds, sizes, and life stages—from playful puppies to wise seniors—with targeted, gentle formulations made for daily use.

Here are the standards that Pattern Wellness and PupGrade share:

• Customer-focused product development
• Thoughtfully sourced ingredients
• Evidence-based formulations
• Transparency and quality assurance
• Accessible to all members of the family

Since PupGrade and Pattern Wellness are direct-to-consumer brands, you can order directly from their websites. No more making extra stops at specialty stores during the workweek! And by utilizing our Subscribe & Save feature, you can save 20% on each shipment, never accidentally running out because you forgot to reorder.

All this to say—we don’t lower the bar for pets, we raise it for everyone. 

Ready to build your whole-home routine? Explore Pattern Wellness for you and PupGrade for your pup.

Ingredient Integrity: What Quality Looks Like Across the Board

With our products, you never have to second-guess what you’re getting. No greenwashing, no fluff—just clean, premium ingredients backed by real science. We choose transparency over feel-good buzzwords and empty claims, so what’s on the label is exactly what’s in the capsule (or chew).

Here’s a brief overview of our process of sourcing quality ingredients that eventually arrive on your doorstep. 

• Ethical & Transparent Sourcing: We partner with suppliers who provide full traceability, stick to ethical practices, and comply with global standards like FDA, GMP, and ISO certifications.
• Local Manufacturing Oversight: Wholesome Goods maintains close relationships with manufacturing facilities, and we schedule regular on-site visits and audits to ensure our quality and speed are at their best.

• Rigorous Third-Party Testing: All products go through independent third-party testing to confirm ingredient purity, potency, and label accuracy.  
• Sustainable Practices & Continuous Improvement: We focus on eco-friendly sourcing, recyclable packaging, and implementing customer feedback to refine our products. 

Suggested Read: Want to learn more about our start-to-finish procedures? Read the full blog, How We Source Our Ingredients. 

Shared Values: From the Kitchen Counter to Your Dog’s Mouth

Why do we care so much, and what do we stand for?

From the beginning, Wholesome Goods was built on the belief that real, trustworthy wellness should be accessible to everyone, pups and people alike. 

We do the behind-the-scenes work—research, relationship building, and product development so you don’t have to comb through endless information, trying to figure out who to trust.

Every product is the result of thoughtful testing and trials. For example, once our PupGrade formulas are approved for safety, our in-house pups get the opportunity to taste test to help us determine which textures and flavors are the most popular. And no matter how long it takes, we don’t launch anything until we’re truly proud to stand behind it. 

We’re here to be your dependable middle ground, the wellness ally you can count on to meet your health needs and your pup’s, without doubt or stress. That’s what drives us, every single day.

And as part of that commitment, we’re more than just a product; we’re a resource you can turn to. Whether you’re researching gut health for your pup or building a better supplement routine for yourself, our PupGrade blog and Pattern Wellness blog are here to guide you every step of the way.

Our end goal? To help you and your pup live longer, healthier lives. It’s as simple as that. 

Wellness That Brings the Whole Household Together

To start seeing results, consistency is key. With Wholesome Goods, syncing your wellness couldn’t be easier. You prep your morning greens and supplements from Pattern Wellness while your pup eagerly waits for their delicious PupGrade soft chews. Some for you, some for them, and everyone is set for a great day!

Over time, these daily rituals will turn into a habit that strengthens your health and the bond you share with your pup.

Hand to Paw Wellness, Made With Intention

Every Wholesome Goods product goes on a long journey before it reaches your home. From early brainstorming to final packaging, our processes for PupGrade and Pattern Wellness never stray from love, care, and a commitment to the highest standards that define us.  

No matter how much we grow, we’ll never lose the small business touch: intentional, value-driven, and deeply invested in helping you and your pups thrive together. 

Are you ready to start building a wellness routine that you and your pup are excited about? Shop now and explore all that Pattern Wellness and PupGrade have to offer!