Depending on who you ask around HQ, it’s officially time to get into the holiday spirit (cue the Christmas playlist)! And honestly, you can’t help but feel it once you walk through our in-house studio.
Right now, it’s Christmas trees and holiday cheer. But give it a day, and we’ll be back to wellness shots, dog treats, and cozy product scenes.
It can be equal parts chaos and creativity sometimes — yet somehow, it always comes together.
Having everything in-house means more than convenience. It’s what keeps the creative flow alive.
A Home for Every Brand, Every Season
The fun part about our studio is that it never looks the same for long. One side is built for video, the other for photo, but both are constantly in motion.
One day, you might walk past a PupGrade shoot — dogs, props, and someone trying to get the perfect tail wag — then on another find Pattern Wellness filming a new supplement launch in our in-studio kitchen.
And around the holidays, that pace only picks up. One moment it’s Black Friday bold, the next it’s Christmas cozy, with twinkle lights and a bit of shimmer sneaking their way into scenes.
The sets change, the colors shift, and the ideas move fast. Every brand, every story, every bit of creative energy connects here, creating something that feels unmistakably Wholesome.
That’s the benefit of having it all in one place — stories can shift, but the connection behind them never does.
Why We Keep It All In-House
Keeping production in-house isn’t just a workflow choice. It’s part of how we protect what makes our brands feel genuine.
Most brands outsource their storytelling, but we believe that the best stories come from the people who live and work with them every day. When everything happens here— under one roof, between teams that actually know the products, the audience, and each other — the work hits different.
It’s more personal. More intentional. More real.
You can see it in the tone of our videos, the warmth in our photography, and the moments that feel familiar instead of staged. Because for us, it’s not just about making something look good. It’s about creating something that connects.
The same people brainstorming new ideas, gathering props, and adjusting lights are the ones making sure every story we share feels honest, human, and made with care.
More to Come…
The lights dim, the cameras power down, and for a moment the studio is still, but only for a moment. Because around here, stories don’t really end; they reset. There’s always another idea waiting to be built, shot, or imagined.
It’s all part of how we keep each of our brands’ stories connected — made by the same people who believe in what they’re creating.
Next, meet the team that keeps that creative heartbeat alive. The ones behind the camera, shaping the vision, and bringing every Wholesome story to life.
