Welcome back to our Meet the Team series—a behind-the-scenes look at the humans who make Wholesome Goods what it is. Each post spotlights the teams who shape what we make, how we sound, and how we show up for our customers.
You’ve met the people behind the words.
This time, we’re heading to the studio—the same one we showed off recently—to meet the team that runs the show behind the camera.
Let’s dive in.
Behind the Lens: Meet the Production Team
Where visuals get built from the ground up—storyboards to final edits.
This is our in-house Production Team: the people responsible for how our brands actually look—on screen, in your feed, and across every scroll. They bring products to life visually, working closely with various teams to make sure every frame reflects what Wholesome Goods stands for.
They make it all seem effortless (even when it involves juggling lighting setups, prop styling, tight schedules, and one perplexed dog waiting for his close-up).
They plan, shoot, light, edit, direct, improvise, and repeat—so what you see isn’t just beautiful, but intentional. Every shot is a choice. Every scene tells a story. And every detail is part of something bigger.
The Real People Behind The Scenes
Meet the crew that makes the magic happen—on set, in frame, and everywhere in between.
Gerry Granby, Production Manager
Forever Discord Status: OoO
Gerry is often called the bread and butter of production—and it fits. With a background in television and years of creative problem-solving under his belt, he’s the calm, collected presence that keeps everything (and everyone) running smoothly behind the scenes.
He’s five steps ahead at all times, ready to lend a hand, and known for bringing a steady rhythm to even the most complex shoot days. And yes—his legendary love for Kermit the Frog is very real. But it’s his kindness, consistency, and quiet leadership that truly make him the heart of the team.
Favorite Wholesome Product(s):
Something That’s Always in Your Work Bag:
- A Sharpie
What Are You Listening to While You Work?
- Disney Music
Weekend Mode:
- Going to Walt Disney World
Dave Green, Senior Media Specialist
Forever Discord Status: I’m a loner, a rebel.
Dave is the creative force behind the camera—capturing the movement, mood, and moments that define our visual storytelling. With over four years at Wholesome Goods, he’s filmed everything from polished campaigns to offbeat internal shoots, always bringing a sharp eye and calm energy to the set.
He’s one of the friendliest people you’ll ever meet—approaching every project (and every teammate) with generosity, curiosity, and heart. Whether he’s sharing camera tips or a new metal playlist, Dave shows up ready, stays grounded, and keeps the creative energy steady—camera rolling, good vibes guaranteed.
Favorite Wholesome Product(s):
Something That’s Always in Your Work Bag:
- Portable Power Bank
What Are You Listening to While You Work?
- Be Well, Paint It Black, a lot of hardcore/punk and 90s Hip-Hop
Weekend Mode:
- Sleeping in
Lisa Monello, Senior Set Designer
Forever Discord Status: Away on Vacation!
Lisa doesn’t just build sets—she creates spaces you can feel. As Senior Set Designer, she’s the mind (and hands) behind the scenes that bring Wholesome Goods to life. From bedrooms, living rooms, home gyms, and more, every detail is placed with purpose and an artist’s eye.
Her work makes you feel right at home—cozy, intentional, and quietly striking. Whether she’s sourcing props, styling a shelf to perfection, or bringing a new concept to life, Lisa brings soul, style, and serious craft to everything she touches. She’s the kind of creative who makes it look easy, because she’s put in the time to make it second nature.
Favorite Wholesome Product(s):
Something That’s Always in Your Work Bag:
- Liquid Skin (I bleed a lot – Occupational Hazard)
What Are You Listening to While You Work?
- Pandora – Santana Today!
Weekend Mode:
- Beach on Honeymoon Island
Cece Nowicki, Set Stylist Assistant
Forever Discord Status: I didn’t break it, I improved it… accidentally.
Cece brings a creative edge and can-do attitude to every shoot—jumping into whatever needs styling, fixing, or finessing to help the team get the shot. As Set Stylist Assistant, she supports everything from prop pulls to last-minute styling tweaks, with an eye for the unexpected and a playlist to match.
Known for being both hardworking and wildly creative, Cece’s the kind of teammate who makes the set feel more fun and more functional. One part artist, one part jack-of-all-trades—she’s always lending a hand, adding a spark, and leaving her mark on every scene she helps shape.
Favorite Wholesome Product(s):
- Cosy House Luxury Sheets (in Burgundy)
Something That’s Always in Your Work Bag:
- A packet of mustard
What Are You Listening to While You Work?
- Whatever my liked songs on Spotify shuffles for me, or the Earbiscuits podcast
Weekend Mode:
- Cleaning my car and staying up late
Their Process: Turning Ideas Into Impact
At Wholesome Goods, every visual starts with a real question: What do we want people to feel when they see this?
That’s what drives the Production Team—not just to capture clean shots, but to create visuals that mean something. They translate strategy into storytelling, product features into lived-in moments, and big brand ideas into something you can actually picture in your home.
Everyone brings something different: direction, styling, editing, photography, logistics. But the real magic is how it comes together—collaborative, precise, and grounded in purpose. It’s not just about aesthetics. It’s about intention.
Because a good photo can catch your eye. A great one can build trust.
What You See Is How You Feel
You probably don’t think about who styled the bed, adjusted the lighting, or made sure the color was true-to-life. But you feel it—whether you realize it or not.
That’s the power of good production. It’s not just about making something look nice. It’s about making it feel real. A photo that feels lived-in. A video that feels familiar. A space that feels like it could be yours.
This team helps shape that moment of connection—the one where you pause mid-scroll and think, Yes. That’s what I’ve been looking for. The lighting, the texture, the mood—it’s all crafted to help you imagine that product in your own world, with no guesswork and no second-guessing.
And it matters more than you think. Because when you can see yourself in the picture, you’re not just buying a product—you’re stepping into a version of your life that feels better, more comfortable, more you.
That’s what Wholesome is really about. Products designed with care. Visuals crafted with purpose. And a team that makes sure it all comes together with honesty, beauty, and heart.
Coming Soon: More Behind-the-Scenes at Wholesome
You might not know their names. You might not see their faces.
But if you’ve ever felt at home in one of our photos, ever felt seen, or clicked pause on a product video just to take it in—this team is why.
Stick around—we’ll be introducing more of the humans who make Wholesome feel like home.
Until then, want to see the Production Team’s work in action?
Check out a few of the brands they shoot, style, and obsess over daily:
👉 PupGrade
…and more at Wholesome Goods
Until then, thanks for reading and for being part of the Wholesome story. See you in the next spotlight.
