👋 New Here? You’re in the Right Place.
Welcome to Wholesome Goods—a vertically integrated consumer goods company built on care, craftsmanship, and everyday wellness.
If you’ve discovered us through LinkedIn or while exploring our brands, we’re glad you’re here. We’re a growing family of thoughtfully designed wellness, home, and lifestyle brands, all united by one simple goal:
Help people live better through products that are made with intention.
Let’s take you behind the scenes—how we started, how we work, and why thousands of people across the globe are choosing Wholesome for their everyday essentials.
Who We Are: The Story Behind Wholesome Goods
Wholesome Goods began with a reunion—and a perfectly aligned idea.
In 2017, six high school friends reconnected after years of building careers in tech, operations, finance, strategy, and creative. Individually, they were strong. Together, they formed what the team jokingly calls a “conjoined triangle of success.”
That aligned triangle became the foundation for something bigger:
A company built on good products, good people, and doing business the right way.
From hand-packing the first orders in a small Florida office to supporting a global brand portfolio, Wholesome Goods has grown through focus, curiosity, and staying close to the work. Today, we still do things the way we did at the start:
- Stay hands-on
- Build our own products
- Stay connected to customers
- Obsess over quality and care
Because when you shop from one of our brands, you’re getting something created with intention—every step of the way.
What We Do: A Family of Brands, United by Purpose
At Wholesome Goods, we don’t just launch products.
We build brands that solve real problems and make everyday life better.
From sleep and skincare to supplements and pet wellness, every brand in the Wholesome family follows the same principle:
Do it well. Do it with care. And make it feel good to use.
Here’s a closer look at the Wholesome family:
Cosy House Collection
Affordable luxury for the home.
From bestselling bamboo bed sheets to bath towels and mattress toppers, Cosy House helps people sleep better and live more comfortably—with collections now available across the US, UK, and EU.
At a glance:
- Cooling, breathable bamboo fabrics
- Affordable luxury without compromise
- Loved by millions of sleepers worldwide
PupGrade
Wellness for dogs at every age.
Created by dog lovers, for dog lovers, PupGrade started with a single joint support formula—and evolved into a trusted pet wellness brand across the US and EU. Today, you can even find it on shelves at Walmart.
At a glance:
- Formulas crafted with clean, thoughtful ingredients
- Support for joints, skin, allergies, and everyday wellness*
- Delicious products made to help dogs feel their best
Suggested Read: What Our Walmart Expansion Means For YOUR Pup
Pattern Wellness
Wellness, simplified.
Pattern Wellness offers science-backed supplements designed to support focus, energy, digestion, and more—with clean, clinical formulas that speak your body’s language.*
At a glance:
- Clean, science-backed formulas that keep it simple
- No trendy fluff—just ingredients that work
- Built to support focus, energy, digestion, and more
Hey Nutrition
Premium UK supplements, no fuss required.
Hey Nutrition delivers real results with real ingredients—stripped of unnecessary fillers or hype. It’s wellness that works smarter, not louder.
Theonia
Clinical wellness, made efficient.
Theonia brings holistic, research-led supplements to customers across the EU, UK, and Australia—supporting sleep, stress, immunity, metabolism, and more.
Aloe Infusion
Skincare that soothes and strengthens.
Powered by aloe and designed for sensitive skin, Aloe Infusion delivers gentle, effective formulas for daily comfort and self-care.
Beachwood Essentials
Plant-powered essentials for mind and home.
From pure essential oils to calming self-care rituals, Beachwood Essentials helps people unwind, reconnect, and reset with simple, sensory wellness.
Glory & Steel
Where utility meets artistry.
Glory & Steel crafts rugged, minimalist metal goods designed to last a lifetime—and look good doing it.
Every brand shares the same Wholesome promise:
Better products. Better living.
Built with care, creativity, and integrity.
How We Work: In-House, Always
While many companies rely on long supply chains and layers of outsourcing, Wholesome Goods takes a different approach.
We keep nearly everything in-house—from product research and formulation to branding, content, fulfillment, and customer experience.
We call it mindful vertical integration.
Why it matters:
In-house means…
- We develop our own formulas and test them ourselves
- We design every package, campaign, and product page
- We run our own fulfillment centers for faster, more reliable delivery
- We stay close to customer feedback and act quickly on it
This isn’t just operational efficiency.
It’s a philosophy.
By keeping the work close, we keep the quality high and the customer experience personal.
Suggested Read: From Concept to Customer: Wholesome Goods’ In-House Advantage
Why It Matters: Our Values in Action
Everything we do—from the brands we build to the products we ship—is guided by five core values:
Excellence: We set a high bar for ingredients, partners, and ourselves. Quality isn’t just a standard—it’s a promise.
Care: From fast, human support to thoughtful brand experiences, empathy is built into our culture.
Innovation: We stay curious, move quickly, and build with intention—always looking for a better way.
Wellness, Inside and Out: We prioritize clean ingredients, thoughtful sourcing, and transparency across all our brands.
Community: We listen, we adapt, and we support the people and causes that matter most.
This is the Wholesome way.
It’s how we show up, build better brands, and stay grounded in what’s real.
Inside Wholesome: Meet the Team Behind the Brands
Our products may ship around the world, but the heart of Wholesome lives in Clearwater, Florida—where our teams collaborate, create, and occasionally compete over who brought the best desk snacks.
Our HQ is where ideas come to life:
Photo and video production are built just steps away from product development.
New concepts are explored, tested, and fine-tuned across teams.
And it’s not unusual to spot a sleepy office dog curled up between brainstorms.
We’ve built a culture that moves fast, thinks big, and stays deeply connected to the people we serve. It’s casual, collaborative, and powered by a shared belief in doing good work—for the right reasons, and making it fun along the way.
Where We’re Headed: The Future of Wholesome
We’ve come a long way since our early days in that small Florida office—but we’re just getting started.
As our family of brands continues to grow, so does our commitment:
- Expanding into new regions
- Building smarter systems
- Launching products shaped around real customer needs
- Staying flexible, curious, and intentional
No matter how far we scale, we’ll keep doing things the Wholesome way—thoughtfully, creatively, and always with care.
Whether you’re here to shop, collaborate, or learn more about how we work, welcome to the journey.
We’re glad you’re here.
Stay Connected
Want to see Wholesome Goods in action?
👉 Explore our brands to find your new everyday essentials
👉 Follow us on LinkedIn for behind-the-scenes updates, product news, and a closer look at how our teams build better products—from the inside out
